For vacation rental owners and property managers

Your own website, so guests book directly with you.

Today most of your guests book through Airbnb or VRBO. The platform takes a commission and keeps their contact details. We design and build your own booking website, with its own booking system, so guests can find you, book and pay you directly.

  • We design and build it
  • Works alongside Airbnb and VRBO
  • Your guest data stays yours

What we do, in plain words

We build the website where your guests book with you instead of on a platform. This is what it looks like for your guest.

  1. They find your website

    On Google, on your Instagram, or on the card they got during their last stay.

  2. They book on your site

    They pick dates, see the price and pay by card, the same way they would on Airbnb.

  3. The booking is yours

    The payment goes to you with no platform commission, and the guest's contact details stay in your list.

  4. They come back to you

    Before their next trip they get an email from you, not from Airbnb, and book with you again.

Why it matters: the margin stays with the platform.

If you manage vacation rentals, you'll probably recognize at least one of these.

  • You pay commission even on repeat guests

    They stayed with you, loved it, and come back through the app. The platform charges its commission again, as if it had found them.

  • You don't know your own guests

    The platform hides their email and phone number. You can't invite them back or tell them about open dates.

  • Your occupancy depends on an algorithm

    A rule change, an unfair review or a suspension, and your bookings drop. You don't control the channel that pays your bills.

  • Guests remember the app, not you

    They say "we stayed at an Airbnb by the beach," not your name. Without a brand there are no direct referrals.

What we build for you

You can start with the website and add the rest as you need it. We scope everything with you before we start.

Your booking website

A website with your brand, your photos and your properties, written and designed to turn visitors into bookings. Not a template.

Solves: guests who look you up on Google or Instagram and find nowhere to book with you.

  • Design and copywriting in your brand's voice
  • Built for mobile and for Google search
  • Security built in: SSL and protection against spam and bots

Your own booking system

We build the booking system inside your website: an availability calendar, online card payments and a list of every guest who books.

Solves: paying commission on every booking and not owning your guests' details.

  • Availability calendar and online checkout
  • Card payments through a secure payment provider
  • Every guest saved in your own database

AI assistant for guest messages

An assistant trained on your properties and policies that answers common questions on your website and WhatsApp at any hour, and passes the conversation to you when needed.

Solves: bookings lost to slow replies and hours spent answering the same questions.

  • Answers about availability, check-in, parking, pets and more
  • Collects booking requests while you sleep
  • Hands the conversation to you when a person is needed

Guest emails and follow-up

Automatic emails and messages before, during and after each stay, so guests remember you and book with you next time.

Solves: guests who leave and never come back, or come back through the platform.

  • Welcome and arrival instructions
  • Thank-you and review request after checkout
  • Offers for returning guests in low season

What changes when guests can book with you

Airbnb and VRBO keep bringing you new guests. Your website is where they come back to you.

Comparison between relying only on booking platforms and having your own booking website
Area Only on platforms With your own website
Commission Paid on every booking No platform commission on direct bookings
Guest details The platform keeps them Saved in your own guest list
Repeat guests Come back through the app, if at all Hear from you and book with you
Brand One more listing in a long list A website people remember and recommend

How we work together

Every property is different, so the timeline is set in your proposal, before you commit to anything.

  1. Step 1

    Audit

    A call to look at your listings, your numbers and where your bookings come from today.

  2. Step 2

    Proposal

    A written proposal with what we'll build, the price and the timeline.

  3. Step 3

    Design and build

    We design, write and build it. You review each stage before we move on.

  4. Step 4

    Launch

    We test it with you, put it live and show you how to use it.

You keep hosting guests. We handle the technical side.

You don't need to know anything about websites or software.

What you do

  • Join the audit call
  • Share photos, policies and house rules
  • Review and approve each stage

What Lumina Ventura does

  • Design and copywriting
  • Website development
  • Booking system and payments
  • AI assistant setup
  • Guest emails and messages
  • Testing and launch

Is this for you?

It's for you if

  • You have one or more properties on Airbnb, VRBO or Booking.com
  • You have guests who return, or could
  • You want to grow without paying commission on every booking
  • You'd rather not deal with the technical side yourself

It's not for you if

  • You just want to list on one more platform
  • You'd rather use a template and do it yourself

Frequently asked questions

What exactly does Lumina Ventura do?

We design and build your vacation rental's own website and booking system, so guests can book and pay you directly instead of through Airbnb or VRBO. We can also add an AI assistant for guest messages and automatic guest emails.

Do I have to leave Airbnb or VRBO?

No. Your website works alongside them. The platforms keep bringing you new guests, and your website is where they can book with you directly next time.

How do I get direct bookings if everything comes through the platforms today?

Start with the guests you already have: they get to know your brand during their stay and hear from you afterward. On top of that comes traffic from Google, social media and referrals that today has nowhere to book with you.

How long does it take?

It depends on how many properties you have and what you need. After the audit we give you a written timeline in the proposal, before you commit.

How much does it cost?

It depends on the number of properties and the services you choose. After the audit you get a written proposal with the price.

Who owns my guest data?

You do. Every direct booking saves the guest's details in your own database.

Do I need technical skills?

No. We handle the design, copy and development. You review, approve and we show you how to use it.

Does it work if I only have one property?

Yes. We scale the project to your size, from a single property to a boutique lodging portfolio.

Lumina Ventura seal, Digital Growth Partner

Start with an audit

We look at your listings, your numbers and your online presence, and show you where direct bookings could make the biggest difference for your business.